Marrakech, Morocco
My Hotel Marrakech
The courtyard first, the words after.
This site is a demonstration. It is not in production and belongs to no property: the contact details, reviews and ratings shown on it are invented.
The place
Marrakech, Morocco
In the Marrakech medina everything happens at the courtyard. It is the first thing you see through the door, the reason you stay, and the only image a house really needs.
The site takes that literally: the courtyard fills the screen, and the sentence is ranged left, set into the dark part of the photograph rather than centred on top of it. Two buttons, nothing else. The page does not ask to be read before it is looked at.
Three widths
Desktop, tablet, phone.
The same screen at three widths. A hotel site is mostly read on a phone, often in bed, sometimes on the other side of the world.
The art direction
Three decisions.
The courtyard full-bleed, the sentence ranged left in the shade, two buttons and nothing else.
The whole courtyard
A single photograph, vertical in its composition, giving the height of the place before its floor area.
Text in the shade
The sentence sits where the photograph is already dark, which avoids laying any scrim over the image.
Two buttons
The rooms, and the story of the house. Nothing else to decide on the first screen.
Live
Open it yourself.
Your property
Reserve your premium website.
Every address has its own file: a town, a season, a clientele. Tell us yours, and we come back with an art direction that belongs to it alone.