01DemoTemara, Morocco
Hospitality
Nine hotels. Nine identities. No recycled template.
Medina riads, a palace, a beachfront resort, an alpine hotel — a series where every property starts from an art direction that belongs to it alone.
What you are looking at
Concepts, not client sites.
These 9 sites are demonstrations. None is in production, none belongs to a property.
We built them to work through the question behind every hotel brief: how to give an address an identity unlike any other without giving up speed, search visibility or the path to a booking. The contact details, reviews and ratings shown on them are invented. Our real client projects are on the Work page.
See the client workThe series
9 builds, 8 addresses.
St. Moritz appears twice: one address taken in two opposite directions, because that argument is easier to show than to describe.
- View the project — Hotel Al Kasbah, Temara, Morocco
- 02DemoMarrakech, Morocco
View the project — Aurevia Palace, Marrakech, MoroccoAurevia Palace
The name alone, set very large on a pale ground. Everything else waits below the fold. - 03DemoAgadir, Morocco
View the project — The Hotel, Agadir, MoroccoThe Hotel
Full-bleed golden-hour photograph, a serif headline overrunning the frame, the booking bar laid underneath. - 04DemoSt. Moritz, Switzerland
View the project — Insaint Moritz, St. Moritz, SwitzerlandInsaint Moritz
Direction 1 — the hotel photographed in its valley, the headline laid over it, one italic mid-sentence. - 05DemoSt. Moritz, Switzerland
View the project — Insaint Moritz, St. Moritz, SwitzerlandInsaint Moritz
Direction 2 — the same address, editorial: altitude, rooms, days of sun and coordinates in a column, the photograph cropped into a frame. - 06DemoEssaouira, Morocco
View the project — MONO Hotel, Essaouira, MoroccoMONO Hotel
A window open onto the ramparts with the name in capitals across it. Four letters, no ornament. - 07DemoMarrakech, Morocco
View the project — Riad Azmera, Marrakech, MoroccoRiad Azmera
Prints scattered out of order over the name, like photographs just dropped on a table. - 08DemoTaroudant, Morocco
View the project — Riad Al Ersa, Taroudant, MoroccoRiad Al Ersa
A door in a rammed-earth wall, the headline centred above it, the garden's orange trees the only colour. - 09DemoMarrakech, Morocco
View the project — My Hotel Marrakech, Marrakech, MoroccoMy Hotel Marrakech
The courtyard full-bleed, the sentence ranged left in the shade, two buttons and nothing else.
What the series proves
Four positions, held nine times.
One art direction per address
No two of the nine share a grid, a typeface or a motion signature. A retinted template gives itself away on the first screen.
Booking on the first screen
Every site reaches the booking step without scrolling, because it is the only action that finally counts.
Built to be found
Structure, structured data and load time handled during design rather than added afterwards.
From guesthouse to palace
The same standard at every scale, from a medina riad to a beachfront resort.
Reserve
Tell us about your property.
Where the address is, and what makes it itself. A founder replies within 24 h — and comes back with a direction, not a template.
A founder replies within 24 h. No obligation.