This site is a demonstration. It is not in production and belongs to no property: the contact details, reviews and ratings shown on it are invented.
The place
Agadir, Morocco
Agadir sells on its bay and on its late-afternoon light. A resort there needs no mystery: the guest already knows what they came for, and the only question left is availability.
So the site is built the opposite way round from a palace. The photograph takes the whole screen, the headline deliberately overruns the frame, and the booking bar sits underneath it, visible without scrolling. Desire and action fit on one screen.
Three widths
Desktop, tablet, phone.
The same screen at three widths. A hotel site is mostly read on a phone, often in bed, sometimes on the other side of the world.
The art direction
Three decisions.
Full-bleed golden-hour photograph, a serif headline overrunning the frame, the booking bar laid underneath.
The bay, full bleed
A single photograph at golden hour, wide enough to hold the city and the sea in one frame.
A headline that overruns
The serif runs past the edge: scale states the size of the address better than a claim would.
Booking without scrolling
Dates, rooms and guests on the first screen, because it is the only action that counts here.
Live
Open it yourself.
Your property
Reserve your premium website.
Every address has its own file: a town, a season, a clientele. Tell us yours, and we come back with an art direction that belongs to it alone.