St. Moritz, Switzerland
Insaint Moritz
At 1,822 metres the setting already does the work.
This site is a demonstration. It is not in production and belongs to no property: the contact details, reviews and ratings shown on it are invented.
The place
St. Moritz, Switzerland
St. Moritz does not have a Moroccan address's problem. The landscape is famous, the season is short, and the hotel is often a historic building standing in scenery nobody needs explained to them.
The first direction accepts that. The hotel is photographed in its valley, whole, and the headline simply sits over it. One italic word mid-sentence is enough to set the tone — the rest is snow, timber and high-altitude light.
Three widths
Desktop, tablet, phone.
The same screen at three widths. A hotel site is mostly read on a phone, often in bed, sometimes on the other side of the world.
The art direction
Three decisions.
Direction 1 — the hotel photographed in its valley, the headline laid over it, one italic mid-sentence.
The building in its setting
No close-up of a bedroom: the argument is the valley, so the valley takes the screen.
One italic, only one
A single sloped word mid-sentence. That is all it takes for a headline to stop being neutral.
Winter and summer
A season switch on the first screen, because in the mountains those are two different hotels.
Live
Open it yourself.
Your property
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Every address has its own file: a town, a season, a clientele. Tell us yours, and we come back with an art direction that belongs to it alone.