St. Moritz, Switzerland
Insaint Moritz
The same address, treated as a journal.
This site is a demonstration. It is not in production and belongs to no property: the contact details, reviews and ratings shown on it are invented.
The place
St. Moritz, Switzerland
One brief can produce two pages with nothing in common, and that is easier to show than to argue. So here is St. Moritz a second time, with nothing about the property changed.
This direction refuses the full-screen photograph. Altitude, room count, days of sun and coordinates are set in a column like the specification panel of an article, and the image is cropped into a frame instead of filling the background. The same hotel reads as more precise, and less romantic.
Three widths
Desktop, tablet, phone.
The same screen at three widths. A hotel site is mostly read on a phone, often in bed, sometimes on the other side of the world.
The art direction
Three decisions.
Direction 2 — the same address, editorial: altitude, rooms, days of sun and coordinates in a column, the photograph cropped into a frame.
Numbers as the interior
Altitude, rooms, days of sun, coordinates: facts in a column rather than a promise in a banner.
The image in a frame
Cropped and bordered, not a background. The photograph becomes an illustration, which changes the whole register.
A visible grid
The sections are numbered. The structure is shown rather than hidden.
Live
Open it yourself.
Your property
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Every address has its own file: a town, a season, a clientele. Tell us yours, and we come back with an art direction that belongs to it alone.