Essaouira, Morocco
MONO Hotel
Four letters, and the wind off the Atlantic.
This site is a demonstration. It is not in production and belongs to no property: the contact details, reviews and ratings shown on it are invented.
The place
Essaouira, Morocco
Essaouira is white and blue, windy, and far plainer than the interior of the country. Nobody sells opulence there: they sell a window, a limewashed wall and the sound of the ocean behind the ramparts.
The site rests on that. One photograph, taken from inside a room, window open onto the ramparts; the name in capitals across it. Four letters, no ornament, and a curtain the wind is lifting — which states the town faster than a paragraph could.
Three widths
Desktop, tablet, phone.
The same screen at three widths. A hotel site is mostly read on a phone, often in bed, sometimes on the other side of the world.
The art direction
Three decisions.
A window open onto the ramparts with the name in capitals across it. Four letters, no ornament.
A frame inside the frame
The photograph is taken from indoors: the window does the cropping, so the site does not add a second crop.
Four letters, bare
A short name in capitals with no drawn logo. The plainness is the argument.
White, blue, sand
The town's three colours, taken on location, and nothing beyond them.
Live
Open it yourself.
Your property
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Every address has its own file: a town, a season, a clientele. Tell us yours, and we come back with an art direction that belongs to it alone.