Marrakech, Morocco
Riad Azmera
Photographs just tipped onto a table.
This site is a demonstration. It is not in production and belongs to no property: the contact details, reviews and ratings shown on it are invented.
The place
Marrakech, Morocco
A riad cannot be seen in one image. It is a sequence of rooms around a courtyard, and what stays with you afterwards is a disorder of details: a zellige panel, a bougainvillea, a plunge pool, a painted door.
The site reproduces that memory rather than a floor plan. The prints are scattered out of order and tilted, over the name set very large — as though an envelope of photographs had just been tipped onto a table. Nothing lines up, and that is deliberate.
Three widths
Desktop, tablet, phone.
The same screen at three widths. A hotel site is mostly read on a phone, often in bed, sometimes on the other side of the world.
The art direction
Three decisions.
Prints scattered out of order over the name, like photographs just dropped on a table.
Composed disorder
Prints tilted at different angles. An apparent mess that takes more adjusting than a grid does.
The name underneath
The word passes behind the photographs instead of sitting above them. The place comes before the brand.
A cream ground
One warm tone, so the garden's green and the pool's blue are the only saturated colours.
Live
Open it yourself.
Your property
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