Taroudant, Morocco
Riad Al Ersa
Behind the ramparts, an orange grove.
This site is a demonstration. It is not in production and belongs to no property: the contact details, reviews and ratings shown on it are invented.
The place
Taroudant, Morocco
Taroudant is a walled town. You arrive through a door cut into an earthen wall, and the whole appeal of a guesthouse there is in what the wall hides — the exact opposite of a beachfront resort.
The site keeps the secret. The first screen does not show the garden: it shows the door, closed, in its rammed-earth wall, with the headline centred above it. The orange trees appear only as an accent, and the rest is found by scrolling, the way you cross the house.
Three widths
Desktop, tablet, phone.
The same screen at three widths. A hotel site is mostly read on a phone, often in bed, sometimes on the other side of the world.
The art direction
Three decisions.
A door in a rammed-earth wall, the headline centred above it, the garden's orange trees the only colour.
The door before the garden
Show the wall, not what it hides. The one first screen in the series that deliberately withholds.
A centred headline
Centred and calm, set above the door like an inscription rather than a sales line.
Orange as the accent
One saturated colour for the whole site, taken from the trees in the garden.
Live
Open it yourself.
Your property
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