Marrakech, Morocco
Aurevia Palace
A name you read before you see anything at all.
This site is a demonstration. It is not in production and belongs to no property: the contact details, reviews and ratings shown on it are invented.
The place
Marrakech, Morocco
The Palm Grove is visited slowly. People come for the quiet rather than the density of the medina, and a palace there sells an address first — a name you say out loud before you have seen a room.
The site does exactly that. The name fills the width of the screen, alone, on an almost-white ground. No background photograph, no carousel, no promise. The property only begins to show itself as you scroll, and that wait is the argument.
Three widths
Desktop, tablet, phone.
The same screen at three widths. A hotel site is mostly read on a phone, often in bed, sometimes on the other side of the world.
The art direction
Three decisions.
The name alone, set very large on a pale ground. Everything else waits below the fold.
The name as monument
One word at full width. The gesture only works while it stays the only one on the page.
An almost-white ground
Off-white instead of a photograph, so the gold and the letterform are the only two accents.
Everything below the fold
Nothing else on the first screen. Booking waits for a gesture, which only holds for an address already wanted.
Live
Open it yourself.
Your property
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Every address has its own file: a town, a season, a clientele. Tell us yours, and we come back with an art direction that belongs to it alone.